Launching her own spin-off series, Hailey Bieber demonstrates her cսlinary prowess
The first official episode of Hailey Bieber’s What’s In My Kitchen? cooking show on YouTube aired earlier on Wednesday.
The 26-year-old founder of Rhode, who recently put on a leggy show while out in NYC, gave her followers a delicious chicken wing recipe to start the six-episode inaugural season.
The supermodel herself claimed in a press statement that the program is a «natural spin-off» of her earlier YouTube series,
Who’s In My Bathroom?, where she also shared delicious delicacies with her famous visitors.
The businesswoman said, «I have long enjoyed cooking and sharing meals with friends on my social channels,
and I can’t wait to bring this experience to the fans of our network with OBB and HexClad.»
The new series was developed by Justin Bieber’s wife in partnership with OBB Media, with funding provided by HexClad.
In a statement, Hailey added, «Creating new formats and intellectual property for my channel has been really empowering,
as my team and I get to truly create everything from concept to screen, and I can’t wait for everyone to see what’s next.»
A little more than two years earlier, in March 2021, the celebrity launched her own YouTube channel, which has already racked up an impressive 2 million subscribers.
According to the outlet, the new series will also place a strong emphasis on giving back to the neighborhood.
The model will use ingredients provided by the women-run Village Market Place of the charitable group Community Services Unlimited.
According to the organization’s website, its objective is to «foster the creation of communities actively working to address the inequalities
and systemic barriers that make sustainable communities and self-reliant life-styles unachievable.»
The Accion Opportunity Fund, which describes itself as «a financial support system for small businesses that advances racial, gender, and economic justice for all,» will also get a grant from HexClad.
What’s In My Kitchen? director and CEO of OBB Media Michael D. Ratner also mentioned that the audience will have a significant part in the show’s development.
As much as any of us, fans are producers as well.
The dynamic environment of new media is so fascinating because of this rapid feedback loop, and we can’t wait to release the program that fans desire.
Hailey made her chicken wing recipe on the episode that was originally broadcast on Wednesday, claiming it would «do something for your life.»
