The cover of Time magazine’s 100 most inflսential companies features Kim. when she talks about challenges
Kim Kardashian is on the cover of yet another magazine, but this one is a bit different.
The 42-year-old reality star, who has been enjoying some time in New York, is on the cover of the Time 100 Most Influential Companies issue.
Her company SKIMS is included in a long list that includes Taco Bell, Disney and TikTok where she has eight million followers in addition to the 350 million who already follow her on Instagram.
The magazine took advantage of Kim’s curves to draw attention to the issue,
styling her in a tight black Skims inspired body suit and black gloves with a leather maxi skirt with cutouts and buckles down the right leg.
Her hair was styled straight and she wore natural looking makeup with a rose gold lip.
The multi-millionaire is modest when she speaks about the success of her shapewear company that launched in 2019 and was valued at $3.2 billion in 2022.
‘I feel like, OK, I did it,’ she said.
The Kardashians star, who had signed some lucrative branding deals in the past, explained the idea to create a shapewear brand came from her own needs.
‘It started off with simply finding shapewear that was a skin tone that would match my color, ‘ she explained. ‘I used to take my shapewear and dye it with tea bags and coffee in the bathtub.’
She would also cut off one leg of her undergarments to allow her to wear a dress or skirt with a high slit,
and has since incorporated that idea into her offerings in 10 shades ranging from sand to onyx.
The company, in which Kim is the largest shareholder, has since expanded to include loungewear, panties and bras, and on Thursday, will launch its latest line, sports wear.
She also revealed Skims will be releasing a line of men’s loungewear in the fall, and will create some male friendly shapewear in the future.
The trendsetter admitted she is the shape model for Skims and usually spends hours every week trying on the product.
