With a special video, Bieber marks the anniversary of the laսnch of her skincare line
Hailey Bieber gifted fans with a special ‘making of Rhode’ video that dropped on her YouTube channel on Tuesday in celebration of the one-year anniversary of the skincare line.
The supermodel, 26 — who threw a glamorous anniversary party in New York City earlier this month — initially launched the company last year on June 15.
The brand notably offers skincare products such as the peptide lip treatment, peptide glazing fluid, and the glazing milk which quickly sold out after becoming available only two weeks earlier.
At the start of the 16-minute video, the star could be seen sitting on a set for an interview to give commentary on Rhode and reflect on the successful year.
When asked by the director if the success was ‘surreal,’ she replied excitedly with ‘Yeah,’ followed by, ‘It’s been one year.
There’s just still such a big part of me that can’t believe that it’s real and it was just the beginning.’
A throwback clip of Bieber from 2022 showed the beauty addressing her fans and consumers
in a clip how the skincare company was aiming to restock products as quickly as possible and thanked people for their ‘patience.’
The video then jumped to present day with the model on set wearing a chic, one-shoulder ensemble and stated, ‘Things are going to go wrong.
There’s going to be mishaps, and all we can really do is do better.’
‘I think a lot of the time, we’re searching for what brings us fulfillment in a lot of ways. I wasn’t sure what space that was for me.
I started modeling when I was 17,’ she explained, with a variety of past photo shoots appearing on the screen.
‘As I got a bit older, and I was like, «What is really my thing now?» I love skincare. I love the world of skincare. I love the community,’ she gushed about her passion.
‘I started working on Rhode and until Rhode was out in the world, I didn’t know that that was the thing I was going to want to do for sure.
And now that it’s here and it’s real, I know that this is the space that I want to be in forever.’
The video then cut to a past clip of Hailey sitting in a product development meeting to give an inside look of how products are brought to fruition.
‘I really don’t want to cut corners with this brand and I would rather take a year to develop something and make it great, than take five months to do it and it be not all the way there.’
